The vineyards of Pareto’s Estate are located in Monterey County on California’s central coast. This area is known for having the longest growing season in California, lasting on average about two weeks longer than other regions. We thank the early morning fogs and gusty afternoon winds for this fortunate phenomenon – it wreaks havoc on women’s hairdos but the grapes love it.
We also pay homage to the awesome influence of the Monterey Bay, for without its plummeting depth of over 10,000 feet, the fog, chilly air and reliable breezes wouldn’t exist. And without them, Monterey doesn’t win the prize for longest hang time. And without longest hang time, the impeccable fruit that bursts with vibrant aromas and complex flavors would be….let’s not even go there.
A few other facts you should know. At Pareto’s Estate, our wines are 100% estate grown. Estate grown means that the grapes are grown on our vineyards and are crushed each vintage at our winery. Nobody else gets to touch them. Nobody. Yes, we’re control freaks. Another tidbit is that our winery is a thing of beauty. Built in 2005, it is state-of-the-art and absolutely gorgeous if you’re into that sort of thing, which we are. One last factoid – our vineyards are 100% sustainably certified by the California Sustainable Winegrowing Alliance. We love our vines and take care of them.
Finally, we get to talk about you. The Pareto Principle, also called the 80/20 rule, states that 80% of results come from 20% of the effort. This can be applied to all sorts of things – 20% of the people own 80% of the wealth, 20% of the work consumes 80% of your time, 20% of the time you can eat doughnuts as long as 80% of the time you’re eating salads – you’ve heard all this, right? Since you’re on our website and reading about Pareto’s Estate, we’re going to make the wild leap that you’re a wine drinker. We applaud you (as long as you’re responsible about it, of course.) But are you a wine lover? Are you someone who understands that special place that wine holds – not just a beverage, but a transcendent liquid that begs us to slow down, savor, laugh, share a meal, enjoy family and friends, readjust our attitude, appreciate life?
Are you one of the 20%? We have a feeling you are. Cheers to those of us that take up the slack of others!